Helping emerging and founder-led businesses build operational infrastructure that scales without the cost of a full-time hire.
Who Am I?
Hi, I’m Vashti — Your Fractional Operations Partner.
I help businesses get their operations under control so founders can focus on what they actually love doing.
For over 6 years, I led Operations for a venture-backed beauty brand. I built the supply chain, fulfillment, and compliance systems that took the company from startup chaos to global retail shelves in 3 countries (US, Canada, UK).
I also know what it’s like to be on the other side of the table. I built and ran my own eCommerce business, (handling Shopify setup, shipping, and customer service, marketing, AND making the products), so I understand how much founders/business owners juggle.
I draw from my 15+ years of cross-industry experience, having also worked in financial services and tech, to bring both founder empathy and the process discipline that helps businesses actually scale.
My superpower is taking messy, complicated back-end ops and turning them into clear, simple systems that actually work.
I help founders create structure, get out of the weeds, and set up processes that support growth.
What I Do
Here's what I know: Most growing businesses hit a point where operations start breaking. Inventory is a mess. Fulfillment takes forever. You're drowning in spreadsheets.
You know you need help, but you can't afford a full-time person. That's where I come in.
I work with 2-3 businesses at a time (anywhere between 10-20 hours per week), giving you the operational expertise you need without the full-time cost.
I specialize in the operational challenges that come with growth; the messy, unglamorous stuff that has to work for your business to scale. I don't just give you advice and wish you luck. I actually do the work.
I come in, fix what's broken, build what's missing, and set you up to scale without losing your mind.
I'll set up your systems, organize your processes, coordinate your vendors, train your team, and fix whatever operational chaos is keeping you up at night.
Think of me as your part-time Head of Ops who rolls up their sleeves and gets it done.
If operations are holding you back (or just giving you a headache), let's talk.
Get Organized📚
Build systems that work (not just spreadsheets you never update), organize your inventory, document how things actually get done, and train your team so you're not the bottleneck.Scale Smarter📈
Set up operations that can handle growth; whether that's doubling your orders, opening a second location, or finally getting out of your garage.Fix What’s Broken🛠️
Tackle the operational headaches that are slowing you down—messy inventory, unreliable processes, vendor chaos, or just general disorganization.