Operations shouldn’t be the thing slowing your business down.
I integrate into growing businesses as a fractional operations leader—building systems, managing execution, and ensuring operations run smoothly as you scale.
Who Am I?
Hi, I’m Vashti — Your Fractional Operations Partner.
I help businesses get their operations under control so founders can focus on what they actually love doing.
Most recently, I led operations for a venture-backed beauty brand; helping take it from early startup growing pains to global retail across the US, UK, and Canada.
I’ve also run my own e-commerce business, so I know firsthand what it’s like to juggle everything yourself.
Over the past 15+ years, working across financial services, development banking, and entrepreneurship, I’ve seen how quickly things can get messy as a business grows.
I help turn that complexity into simple, reliable systems that support the next stage of growth.
My superpower? Taking complicated back-end operations and turning them into clear, practical processes that actually work.
Is this You?
Fractional operations support is for you if:
✓ You’re managing inventory, vendors, and logistics yourself
✓ Orders are increasing but your systems aren’t keeping up
✓ Your processes live in your head instead of documentation
✓ Your team constantly asks you how things should work
✓ You’re growing, but the backend of the business feels chaotic
✓ Not ready to hire full-time but need expert help
✓ You need hands on execution not just strategy
I work with:
Beauty, wellness & lifestyle brands (indie, emerging, mission-driven)
E-commerce businesses selling physical products
Service businesses with retail or product components (salons, studios, spas)
What I Do
Most growing businesses hit a point where things just get messy. Too many moving parts. Not enough systems. And you're doing way too much yourself.
You know you need help, but a full-time hire isn’t in the budget.
That's where I come in.
I work part-time alongside your team, giving you operational expertise without the full-time cost.
Here's the difference: I don't just give advice. I do the actual work—building systems, training teams, coordinating vendors, managing projects.
Think of me as your part-time Head of Ops who rolls up their sleeves to tackle the messy, unglamorous, behind-the-scenes work that makes everything else possible.
If operations are holding you back (or just giving you a headache), let's talk.
Get Organized📚
Build systems that actually work. Organize inventory, document processes, train your team. Stop being the bottleneck.
Scale Smarter📈
Set up operations that can handle growth—more orders, new locations, new channels—without everything falling apart.
Fix What’s Broken🛠️
Tackle inventory mess, unreliable vendors, chaotic workflows. Turn problems into sustainable solutions.
Impact & Outcomes
4x
Revenue Growth
30%
Reduction in Manual Work
15+
Successful Product Launches
Global Expansion
3 Countries
99%
Order Accuracy Rate
8-week
Inventory System Rollout
What Clients Say
How We Work Together
-
One-time deep dive into your current operations. I'll review your systems, processes, workflows, then give you a roadmap of what's working, what's broken, and what to prioritize first.
Best for: Businesses that need clarity before committing to ongoing support.
-
Ongoing operational support and execution. I become your part-time Head of Ops (10-20 hours/week), working alongside your team to implement systems, fix problems, and handle day-to-day execution.
Best for: Businesses that need consistent leadership and hands-on help.
-
Fixed-scope work for specific initiatives such as inventory system implementation & rollout, eCommerce website setup, retail readiness prep, or operational clean-up before a big launch.
Best for: Businesses with a clear problem to solve.
My goal is simple: to give you the operational breathing room you need to focus on the big picture, while I handle the back end.
Not sure which fits? Let's discuss during our discovery call.
Let’s Talk
Prefer to send a message first?